At Denver Carpet & Flooring, our customers often ask: “What’s the price?” When you’re comparing your options, you likely want a quick answer. However, the truth is choosing flooring based on price alone is like buying a car based on the engine cost. You’re missing the bigger picture.
It’s important to understand what affects the price of your new flooring. Let’s discuss what makes a difference when it comes to flooring prices and why the total project price is more important than a single number.
Why Product Price Alone Doesn’t Tell the Whole Story
When customers come in asking for flooring prices, they’re often comparing stores to one another. That’s the best way to make sure you’re getting a fair deal, right? The problem? Too many people look at the price per square foot alone instead of thinking about all the elements that make a flooring project successful.
Your total project cost goes beyond flooring materials and includes:
- Installation labor
- Subfloor prep and leveling
- Removal of existing flooring
- Haul away and disposal
- Moving furniture
- Waste calculation methods
- Transition pieces and baseboards
At Denver Carpet & Flooring, we want to shift the conversation from price to value. During our shop-at-home consultations, we offer transparent quotes that break down every cost so you know what you’re paying for.
Real-World Flooring Price ranges
At this point, you likely need a realistic starting point. Here’s what you can expect for different flooring types in the Denver area:
Carpet Pricing
The price of carpets in Denver comes down to quality and performance. Check out a basic overview:
- Flips and Tight Budgets: Around $3 per square foot (including padding and labor).
- Average Performance: Bump up to $4 per square foot.
- A Decent Carpet for Daily Life: Expect to pay around $5 per square foot.
- High-End Carpets: Costs range from $6-$7 per square foot.
If you’re after premium stain-resistant carpet, you’ll likely pay even more.
Luxury Vinyl Plank (LVP) and Laminate Pricing
Both luxury vinyl plank (LVP) and laminate flooring bring great value to any home. Expect the following price ranges:
- Product Costs: Not including flooring installation, products generally range from $4-$5 per square foot.
- Entry-Level Products Including Installation: Prices range from $7-$8 per square foot.
- Higher-Quality Products: You’ll pay $10-$11 per square foot for higher quality products with better performance and warranties.
Hardwood and Tile Pricing
Generally, hardwood flooring will cost a bit more than LVP. However, prices will vary based on the wood species, plank width and more.
Tile flooring will set you back the most because of the labor intensity and ancillary products involved. Generally, tile installations start at around $10 per square foot, but you should expect to pay much more in most cases.
Comparing Apples to Apples
When it comes to flooring prices, there’s no one-size-fits-all answer. One company may give you a lower quote on the material itself, but charge more for labor. Another may measure waste differently or bundle costs into a “total price” that doesn’t list individual line items. Others may charge less for flooring installation and markup their materials.
This can all be super confusing. That’s why at our Denver flooring showroom, we provide itemized quotes. You deserve to know what you’re investing in so you can make informed comparisons between companies. Rather than looking at the price of materials alone, look at that final project price. That’s the number that matters the most.
Making Smart Flooring Decisions
When you’re shopping for new flooring, get quotes from multiple companies to get a feel for the market. Compare total project costs rather than product prices alone. Ask about what’s included and what’s not and be aware that companies offering vague “total price” quotes without itemization are usually hiding something.
At Denver Carpet & Flooring, we want you to know that the cheapest option doesn’t always provide the best value. Quality installation, proper subfloor prep and durable materials are the best ways to protect your investment in the long run and prevent costly repairs down the line.
Ready to get transparent pricing for your next flooring project? Visit us or contact us to book an in-home consultation where we bring flooring samples straight to your doorstep!

